BE EVIL. Not only are they going to invade your privacy in a massive way, but they are not going to allow you to opt out of this invasion of your privacy -- which, I might add, means they will be violating a new law soon to be passed in the EU to give you the right to be forgotten (i.e., in the EU it shall shortly be *illegal* to not give an opt-out option).
And that's not the only way they've been evil lately. Their stance against freedom of speech in the matter of the Google+ social network is well-known. As an experiment, a researcher used a privacy relay tool often used by people who live in repressive countries and created a Google account. This privacy relay tool routed his Internet requests through a server in France (he didn't choose the exit server, that was chosen by the privacy relay tool in question), at which point he was using Google's French servers. He told Google that he was a male born in 1957 who lived in Iran, and for the telephone number gave the phone number of the Iranian embassy in America (note that he's using Google's French servers from a French IP address to do all this). Then he attempted to sign up for Google Plus with a pseudonym that would protect him from being killed by his government if he were truly an Iranian attempting to set up an account where he and his fellow dissidents could communicate with each other. The results were... err... see for yourself (click on the picture for full size, and the language was reset to English before the snapshot because I'm sure you don't want to read French):
Yep, Google is against Freedom.
Evil. Just sayin'.
-- Badtux the Freedom-lovin' Penguin